Published by BrandBlurrying · Updated April 29, 2026
If your name is unique, search engines may connect your name to your city, workplace, images, old profiles, and public information very quickly. You may not be able to remove everything, but you can reduce how personally concentrated your results are.
Start by reviewing your search footprint
Search your exact name, name plus city, name plus profession, and name plus any old usernames. Check web results, images, videos, and social platforms. Take note of what appears on the first two pages.
Reduce unnecessary exposure
Update privacy settings on personal social profiles, remove unneeded public bios, and review old accounts. If pages expose sensitive information, contact the platform or site owner where appropriate.
Create controlled content
Controlled content gives search engines better alternatives to index. This can include websites, professional profiles, and content pages. BrandBlurrying uses a specific version of this method: fictional namesake content.
Use fictional namesake content
A fictional namesake character uses the exact name and real city, but the stories, images, and posts are fictional. The purpose is to make the search environment broader and less focused on one real person.
Be patient
Search changes take time. New content must be crawled, indexed, and ranked. A practical search privacy strategy usually works over months, not days.
Next step
If your exact name and city feel too easy to find, start with a Name Exposure Scan to understand your search concentration.